Take A Look-See: Can you guess the product?

Model Mother, Good Housekeeping magazine, March 1948

What could this 1948 photo be advertising? The beautiful dress? Perfume? Hair color? Here’s the headline (and subhead) of the ad.

What does it take to be a “Model” Mother? What Betty Brookfield has—two adorable youngsters, a lovely figure—and look at that smile!

Hmm, is the ad for a modeling school? Diet pills? Nope. Here’s the caption for the photo itself:

New note in Fashion Filmy, feathery lace cascades from head to hem in this dramatic gown Betty models for Harzfeld’s…

So, the ad is for Harzfeld’s department store! No, wrong again. Okay, okay, I’m teasing you. Below is the ad in its entirety. It’s for Ipana Tooth Paste!

Ipana Tooth Paste, Good Housekeeping magazine, March 1948

Ipana: Not a fan of the less-is-more school of advertising.

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2 Replies to “Take A Look-See: Can you guess the product?”

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