What could this 1948 photo be advertising? The beautiful dress? Perfume? Hair color?Â Here’s the headline (and subhead) of the ad.
What does it take to be a “Model” Mother? What Betty Brookfield hasâ€”two adorable youngsters, a lovely figureâ€”and look at that smile!
Hmm, is the ad for a modeling school? Diet pills? Nope. Here’s the caption for the photo itself:
New note in Fashion Filmy, feathery lace cascades from head to hem in this dramatic gown Betty models for Harzfeld’sâ€¦
So, the ad is for Harzfeld’s department store! No, wrong again. Okay, okay, I’m teasing you. Below is the ad in its entirety. It’s for Ipana Tooth Paste!
Ipana: Not a fan of the less-is-more school of advertising.