Eddy, the mascot of the American Water Works Association, is a hit with its members. I started creating parody Eddy graphics as ad placeholders for internal use only, and the project eventually morphed into some of AWWA’s most popular social media posts.
For a conference held in Philadelphia,
for a conference held in Las Vegas,
as well as a conference held in Chicago,
for holidays including Halloween, St. Patrick’s Day, and Canada Day,
and for special occasions like the 2017 solar eclipse, National Coffee Day, or the Winter Olympics.