The premiere issue of Runway magazine, produced for travelers through Dallas/Fort Worth International Airport, was a success. Now it was time to drum up more excitement and keep the momentum going.
An invitation was designed to send out to select vendors in the DFW terminals, inviting them to participate—with product features and advertising—in the next issue.
JJ Wells, an upscale women’s clothing boutique, wanted to invite their best customers to the store’s anniversary party.
Taking our cue from the catering menu (sushi), we printed custom origami-style self mailers…and included folding instructions so each guest could make their own paper crane.
Hammerwell, a “green” home construction and remodeling firm committed to long-lasting quality, wanted a new business card that would stand out from the pack.
Using a bold pattern reminiscent of hardwood flooring planks in a plum-colored ink on a chipboard-like 140# speckled gray stock from French Paper did the trick. This card doesn’t get lost in the shuffle!
Gail, a corporate consultant starting out with a new practice in a new city, needed a basic suite of stationery that reflected her authoritative background but kept to a minimal budget.
The final, single-color design looks professional and clean. Her clients now include such companies as Autodesk, Case Logic, and ING.